Between 7 and 10 April, the furniture fair is already held in a second edition.
I have been supported for many years for the organization of a furniture fair at the end of winter or at the beginning of the early spring.
Why? Because this period is much more favorable to the prospects and purchase of furniture than autumn.
Because many fairs are organized in Europe.
Because it is at the beginning of the season of agreements and construction.
Because during this period we do not «fight» on the money of Romanians with electronic and domestic appliances that through the «Black Friday» wins the clear fight for November and December!
Because at the beginning of the years, all exhibitors have time to create new products and present themselves at the fair.
And the list of topics can continue.
It is not a large fair, but it is grafted on the exposure construct and the Expo environment, which is a great advantage. The perspectives are interested people (and with a relatively good budget) who will organize/build or visit visitors.
The first edition was a success for the participants, they materialized more visits in subsequent sales than BIFE-SIM. Of course, it is an interesting event for companies that sell in Bucharest and nearby because most visitors are in the area.
It is a good fair for small companies that may never have been in a similar event. The period after the fair, the spring months and the beginning of summer are not one in which the maximum can be worked to the maximum, the meetings of the fair can be easily made.
Many of you know me: I’ve always been to the fairs or I was not at all when I didn’t believe in the results or when the organizers forget about customers! Now I advise you not to lose. Take part in the stands of your strength, but be there. Create products that you can send to customers all year round (if you don’t sell them during the fair).
Next year it will be an atypical year not to say «very strange» in my opinion. Any direct and articulated marketing effort will help you a lot.
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