Errors in the drafting of real estate ads and how to avoid them

Discover the most common mistakes in writing real estate ads and how to avoid them. Practical suggestions to attract more interested customers.

In a competitive real estate market, the announcements play an essential role in capturing the attention of potential buyers or tenants. A well -written real estate announcement can make the difference between a property that sells quickly and one that remains for months without offers. However, writing a real estate announcement is not always simple and errors can appear quite easily, influencing the visibility and attraction of a property.

This article describes in detail the most common errors that sellers or real estate agents make when they write an announcement and how they can be avoided to obtain optimal results.

The first contact of potential buyers or tenants with your property is the title of the announcement. A vague or unpleasant title can discourage people from access to the announcement, even if the property itself is excellent.

Mistake:

• «Apartment for Sale»
• «Beautiful house for rent»

These securities are too general and do not provide significant information on the property. They do not highlight the strengths and do not stimulate the interest of readers.

Solution:

Be as specific as possible and offer details that can attract attention. The title should include information on the location, number of rooms, special structures or other relevant details. For example:

• «3 -bedroom apartment, view of the park, central area»
• «House with swimming pool, premium finishes, 5 minutes from the subway»

2. Lack of key information

One of the greatest errors that the sellers make is to omit essential information in the announcement, such as the surface of the property, the number of rooms or the price. This can create confusion and will discourage potential customers from contacting the seller, as they have to make further efforts to get this information.

Mistake:

• «Beautiful apartment, close to the city center, perfect for a family.»

In this example, the surface, the number of rooms, the important structures or other details that could be interested in a buyer are not mentioned.

Solution:

It provides all the details relevant to readers to have a clear image of the property. The announcement must include:

• Useful and built area
• The number of rooms
• Structures (parking, balcony, just central, etc.)
• Price and type of purchase (cash, credit, etc.)

Example:

• «3 -bedroom apartment, 80 sqm useful, completely renewed, with balcony and parking. Price: 120,000 euros, we accept cash or credit.»

3. Poor quality photos or lack of

An image is worth up to a thousand words, and this is true in the case of real estate ads. A common mistake is not to add enough photos or use low quality photos that do not improve the property. Dark, unclear or not surprising images, the key spaces of the house will reduce the interest of buyers.

Mistake:

• Dark, unclear or incomplete photos (only the outside or just a room in the apartment).

Solution:

I invest time and resources to take professional photos or at least well done with the phone. Make sure the images are bright and surprise all the relevant rooms, including the kitchen, bathrooms, living rooms and bedrooms. Do not forget to add photos with the outside, especially if the property has a courtyard, a terrace or a garden.

Example:

• «Include clear and bright photos for each room, highlighting the large spaces and the modern design of the property.»

4. Lack of a clear price

Another common mistake is not to mention the price in the announcement, hoping that you attract more customers to contact you for details. In reality, the lack of price can discourage potential buyers who do not want to waste time by contacting only to find out if the property is in their budget.

Mistake:

• «Apartment for sale, contact us for the price.»

This approach may seem unwillingly and can make potential customers looking for other more transparent offers.

Solution:

Always include the price in the announcement. If possible, it also mentions that the price is negotiable or if different payment options are available.

Example:

• «2 bedroom apartment, 75,000 euros, negotiable price, credit.»

5. Excessive evaluation of the property

Another problematic aspect is to exaggerate the qualities of the property or use terms that do not reflect reality. This can lead to false expectations from buyers and, finally, losing confidence when they visit the property and discover discrepancies between ad and reality.

Mistake:

• «Luxury apartment, completely renewed», when, in reality, the property requires improvements.

Solution:

Be honest and transparent in the description of the property. If the apartment requires renewal, it mentions it, but also underlines the potential it has.

Example:

• «3 bedroom apartment, perfect for those who want to renew and customize their home.»

6. Too technical or too general descriptions

Another aspect to consider is the balance between technical details and emotional attraction. Real estate ads that are too technical or too general, risk not effectively communicating the value of the property.

Mistake:

• «2 bedroom apartment, 75 sqm, energy class A.»

This type of description provides technical information, but does not transmit any emotion or provides a clear image of the property.

Solution:

Combine technical information with descriptions that attract the attention of readers. For example, you can include details on how you live in that apartment or what are the advantages of the area.

Example:

• «Spacious apartment with 2 rooms, 75 square meters, with plenty of natural light and balcony, perfect for relaxation after a working day. Located in a quiet neighborhood, with a quick access to public transport.»

7. Ignore SEO and keywords

Another essential aspect for the visibility of your ad is the optimization for search engines (SEO). Many real estate ads completely ignore this, using securities and descriptions that are not optimized for Google searches or other real estate platforms.

Mistake:

• «For sale apartment in Bucharest.»

This is an example of a title that does not contain quite keywords to be easily found on real estate platforms.

Solution:

Includes keywords relevant in the title and description, as «Apartment for Sale», «3 -bedroom apartment», «Bracarest Central Area». These words will improve your announcement position in the search results.

Example:

• «Apartment for sale with 3 bedrooms in the central area of ​​Bucharest, 5 minutes from the subway.»

8. Do not adapt advertising to the destination public

Another essential aspect is to make sure that your ad is written according to the target audience. For example, an announcement for students will be different from one for families or investors. Many sellers write too generic ads that do not face a certain type of buyer.

Mistake:

• «Apartment for rent, perfect for anyone.»

This type of description does not attract the attention of a certain group of people, and therefore the announcement can go unnoticed.

Solution:

Suitable the language and tone of the announcement depending on the destination audience. If you are facing young professionals, it highlights the advantages that count for them (Internet connection, proximity to the office). If you are turning to families, he underlines the proximity to schools and parks.

Example:

• «Modern study, perfect for students, located 10 minutes from the university, with rapid access to public transport.»

Conclusion

Writing an efficient real estate announcement is a process that requires attention to details, clarity and creativity. Avoid joint errors, as unattractive titles, lack of essential information or poor quality photos, can help you attract more buyers or tenants and complete the transaction faster. Adapt the announcement to the target audience and the optimization for SEO are also essential to maximize the visibility and success of your ad.